UX/VISUAL DESIGN

Redesigning the website to ensure product information and features are presented clearly was at the heart of abeñula’s return to the market after nearly 90 years. The goal was to modernize the brand’s online experience, creating a seamless and engaging journey for users that reflects the heritage and innovation of abeñula. his included rethinking the navigation to align with contemporary standards and crafting a storytelling approach that effectively communicates the product's value. as part of this project, we also created a launch video to mark this significant milestone. the video served as a centerpiece for the relaunch event, celebrating abeñula’s rich history while introducing its vision for the future.